I was selected by the University’s School of Arts & Media to design 2020’s Degree Show, the plan was based around a physical exhibition spanning the entirety of the New Adelphi building with wayfinding systems, branding and more. Obviously I was very excited to see my designs physical presence before the curveball of the pandemic. Instead, a digital reimagining took place, leaning on some concept ideas I’d created for my ‘WOO’ brief. A school of arts & media rebranding for the university, the premise was about making student work seen and a way to advertise opporutnities for students such as internships. This unused concept felt like a nice fit as a way to showcase graduate work digitally. Over the last few months I have been working on branding ‘WOO’. Check back soon as I will be showing the adapted journey taken on this brief!